I spearheaded the development of the brand identity for Positive Community Kitchen, a cherished local nonprofit in Eugene that plays a pivotal role by providing crucial weekly meals to community members facing life-threatening illnesses.

Mindful of the nonprofit’s vibrant and healing mission, I curated a color palette that exudes simplicity and neutrality, harmonizing seamlessly with the organization’s essence. The typography I meticulously selected encompassed elegant sans-serif fonts, chosen for their versatility across various applications.

Beyond the visual elements, I assumed a proactive role in guiding the organization to articulate a more refined understanding of their brand essence and their intended audience. This strategic direction aimed to align their message effectively and carve a distinct place in the community’s consciousness.